Give every customer a website. Without building a website builder.
ChaiBuilder is the white-label website builder that runs inside your product. Pages are built from the data you already have, your customers edit and publish their own sites, and every change is live instantly. Under your brand, with one license for every site.
- Running in production inside SaaS products today
- This website runs on ChaiBuilder
- Open-source core on GitHub
Sooner or later, every SaaS hits the website question.
Your customers need websites. Most platforms end up with one of three options, and none of them is good.
Build your own builder
It starts as a feature and becomes a second product. Your best engineers maintain it instead of your core product.
Rent one per site
Easy to start, expensive to grow. Per-site fees take a bigger bite with every customer, and the sites live outside your product.
Hand code every site
Every phone number, banner and promo becomes a ticket. Launching a new customer waits on your engineers.
A website builder that is part of your product.
ChaiBuilder plugs into your app and becomes your website module. Your customers log in where they already work, open their site and change it themselves. You decide what they can edit, your design system keeps every site on brand, and nothing waits for a deploy.
- 1
Inside your product
Your navigation, your login, your customers. The website is one more tab.
- 2
Under your brand
Your logo and colours in the editor. No ChaiBuilder branding anywhere.
- 3
On your data
Blocks read the records you already hold, so every page starts filled in.
What changes when websites are part of your product
Your customers publish. Your engineers don't.
Customers update their own pages, inside the limits you set. A changed phone number never becomes a ticket.
Sites built from your data.
Products, services, locations and people flow into pages from the records you already hold. A new customer's site starts populated, not blank.
Your brand. Your margin.
Your logo and colours in the builder, no ChaiBuilder branding anywhere. One yearly license covers every site, so each new customer site adds revenue, not cost.
AI-ready, on your terms.
Your customers can hand edits to an AI agent like Claude. Every agent change lands as a draft a person approves, and it runs on their own AI tool, so you pay no AI credits.
Live in weeks, not a rebuild
We do the integration and migration with you. Your engineers stay on your core product.
- 1
Demo call
We look at your product, your data and how many sites you run.
- 2
Pilot
We integrate ChaiBuilder into your app on a small set of sites. Your data in the blocks, your brand in the builder.
- 3
Migrate and roll out
We move your existing sites over, site by site, and onboard your team and customers.
Your customers run their sites
One license for the whole platform. Support and updates included.
Your customers' AI can do the busywork. A person still approves it.
Agents in Claude, Cursor or any MCP client can update pages, translate them and fix SEO, with the same permissions as the person who connected them. Every change is a draft until someone publishes it.
Built to sit inside your stack, not beside it
For engineering- Runs in your Next.js app
- Your database, Postgres or SQLite
- Self-hosted or managed by us
- Open-source core you can read today
- A lapsed license never takes a site down
One license. Every site.
One yearly license for your whole platform, however many sites you run. No per-site fees, no per-seat pricing, no AI credits. Build services for integration and migration are quoted separately.
Just building a site or two? The open-source core is free.
What founders ask first
Anything else, bring it to the demo call.
Why not build this ourselves?
You can. It becomes a product your team maintains forever: editor, permissions, publishing, versions, translations, SEO and more. ChaiBuilder gives you all of that inside your app, and your engineers stay on your core product.
How long until our customers are using it?
Weeks, not months. We start with a pilot on a small set of sites, then roll out to the rest of your customers.
Can we move our existing sites over?
Yes. Migration is part of the rollout. We move your existing sites over site by site, so nothing goes offline.
Do we host it or do you?
Either. Self-host it on your own infrastructure and database, or we run it for you.
What if we stop paying?
Your sites keep running. A lapsed license never takes a site down. You stop getting updates and support, not your sites.
See it running inside a product like yours.
A 30-minute call. We look at your product, your data and your sites, and show you ChaiBuilder running for many customers.
